AUO to further compete in AMOLED market
Taiwan-based flat panel maker AU Optronics (AUO) is looking to compete in the OLED market with Korean firms by introducing its 4.3-inch AMOLED panel in the second quarter.
AUO has had an OLED team since 2000 and began releasing a-Si AMOLED products in 2002 along with various AMOLED products. In 2006 it started to promote AMOLED hadnset panels. Since 2010 AUO has developed 3.2-inch hVGA and 3.5-inch nHD AMOLED applications, as well as a 6-inch transparent AMOLED panel and various other products.
AUO said its AMOLED displays have low power consumption, good visibility, high resolution, and are light in weight. The 4.3-inch qHD model at 300 nits will consume 370mW of power as of 2012, 330mW in 2012 and drop again to 300mW in 2014.
The price for a 4.3-inch AMOLED panel is between US$45-55, which is 90% higher compared with an LTPS TFT LCD equivalent priced at US$29. But AMOLED consumes less energy than LTPS TFT LCD, which needs backlighting. Industry sources said this is an important aspect as to why AMOLED will continue to grow in popularity.
Meanwhile, Taiwan's government is assisting local firms in developing AMOLED technology as part of its scheme to build up a smart mobile device supply chain in Taiwan. The government estimates that the smart mobile device supply chain will generate production value of NT$1.28 trillion (US$43.4 billion) by 2015.
AUO has had an OLED team since 2000 and began releasing a-Si AMOLED products in 2002 along with various AMOLED products. In 2006 it started to promote AMOLED hadnset panels. Since 2010 AUO has developed 3.2-inch hVGA and 3.5-inch nHD AMOLED applications, as well as a 6-inch transparent AMOLED panel and various other products.
AUO said its AMOLED displays have low power consumption, good visibility, high resolution, and are light in weight. The 4.3-inch qHD model at 300 nits will consume 370mW of power as of 2012, 330mW in 2012 and drop again to 300mW in 2014.
The price for a 4.3-inch AMOLED panel is between US$45-55, which is 90% higher compared with an LTPS TFT LCD equivalent priced at US$29. But AMOLED consumes less energy than LTPS TFT LCD, which needs backlighting. Industry sources said this is an important aspect as to why AMOLED will continue to grow in popularity.
Meanwhile, Taiwan's government is assisting local firms in developing AMOLED technology as part of its scheme to build up a smart mobile device supply chain in Taiwan. The government estimates that the smart mobile device supply chain will generate production value of NT$1.28 trillion (US$43.4 billion) by 2015.
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